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Net Neutrality Challenged/Postponed (Lost?)

The issue of net neutrality has vexed us at MKCREATIVE for a while, and most of our readers know that we have run a few stories on it. We return to the issue now because the de facto closing of the legislative calendar for campaigning has left the issue sorely challenged by mobile-phone companies and sheepishly postponed until after the new Congress reconvenes. That combination, we fear, could end the debate to uphold net neutrality simply because “good men do nothing.”

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Popularity: 1% | Category Marketing, National/International, News and Current Affairs, Nonprofit, Opinion, Politics, Technology | | Comments Off

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Philanthropy And Health Care Needs: Some Resources

HealthCare Rally 150x150 Philanthropy And Health Care Needs: Some Resources

The politics of health care has taken up most of the oxygen over the last couple of years, as the Obama Administration sought to reform the ‘system’ from the top in the midst of the worst recession since 1932. But the need for health care has not gotten so much media coverage, even as the percentage of Americans under the poverty level and without health insurance has mushroomed over the last couple of years. Unsurprisingly, philanthropic groups focusing on supporting or even directly offering health care are being hard pressed to meet the need. We wanted to share some of the needs and resources that we have come across during our preparation for our next Perspectives.

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Popularity: 1% | Category Conference/Congress, Healthcare, News and Current Affairs, Nonprofit, Politics | | Comments Off

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Some Guides To Fundraising In A Tepid Economy

As has been reported over the last week or so, and touted to little effect by Democrats seeking (re)election, the US Economy officially came out of recession in July 2009. What has also been reported, and touted to better effect by Republicans, is that unless you are a Wall Street banker, you might not have noticed the end of the recession or felt that much has improved since. Philanthropic organizations continue to feel the economic strain as well, though the move toward ‘micro donations’ has been a great service to these organizations. What leaders and advisers in the non-profit world continue to emphasize is the need to continue to market one’s organization and the good work its members are doing. An upcoming national conference wants to help nonprofits continue the marketing even as their support struggles to keep ahead of economic realities. (more…)

Popularity: 1% | Category Conference/Congress, Grants and Funding, Marketing | | Comments Off

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Millennials And Their Smart(er)phones

Millennials smartphones classroom2 150x150 Millennials And Their Smart(er)phones

Perhaps the most influential gift of the Baby-Boomer Generation is the consciousness we all have of our own generations, be they the Quiet Generation, Generation X, Y, or Millennial. The language of generations and of the ways they communicate have become a part of everyone’s lexicon (Baby Boomers using ‘twitter’ as a verb, for example). As millennials (those born between 1981 and 2002) move into the business world and become heads of households and buyers of technologies, their influences are starting to be felt everywhere. But what is especially striking is that their numbers are comparable to Baby Boomers, whose efforts established most of the technologies and marketing strategies that we now use. In other words, the youngest and the oldest in the world of communications are meeting in the same tech space. But they are using that tech space quite differently.

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Popularity: 2% | Category Community, iDevice, Marketing, Technology, Web and Print | | Comments Off

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We Must Calculate E-Waste In Our Upgrades

Yesterday we reviewed what Nielson polling showed us about the drive for information about our smart phones and how to make them smarter still. With that drive eventually comes the drive to upgrade hardware that can run ever more sophisticated devices. Getting rid of the old devices is a rising problem. Little of the materials of such devices sits intertly when dropped in a landfill, but recycling all that stuff is not easy, or cheap. Moreover, the rise of consumer cultures in China and India (et al.) improves standards of living, but increase the risks of e-waste for everyone. What to do about the ‘old’ smartphone/tablet/desktop (refrigerator, space heater, dehumidifier… all of which have microchips and high-tech silicates nowadays)?

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Popularity: 1% | Category Climate Change, Community, Greening, News and Current Affairs, Technology, Technology for Education | | Comments Off

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Mobile Applications Make A Viable Mobile Economy

The researchers and pollsters at Neilson.com have recently released some statistics that show how important portable devices, especially smartphones, have created a growing industry in themselves and in the software and applications that run them. Working through our email is by far the most common activity, taking up about 40% of our mobile/online time (Besides the usual margins of error, Nielson have adjusted their definitions of web sites and online categories in the last couple of years). What else do we do, according to their recent surveys?

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Popularity: 1% | Category Hardware Review, iDevice, Software Review, Technology | | Comments Off

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#SocialNetworks: Divying Up The Duties Of Social Media In Your Organization

Every company has its own time and budget windows to complete its projects. And developing the social-media ‘face’ of an organization requires both time and a budget. The good folks at EngageYourCause.com, who we featured yesterday, encourage the establishment of a ‘listening post’ first-and-foremost. The listening post creates an online window to pursue research on various topics and to hear what others are saying about topics of interest. The creation of content can be that much more demanding, in that one must distill the research and then work out what parts of it seem especially important for the organization and its blog readers. Beth Kanter, whose blog we have drawn from in the past, has recently posted some issues to consider when mapping the resources an organization has for its social-media presence.

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Popularity: 1% | Category Marketing, Web and Print | | Comments Off

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#Fundraising: The Engage Group – 10 Best Practices For Online Fundraising

EngageYourCause Buttons 150x1501 #Fundraising: The Engage Group   10 Best Practices For Online Fundraising

From time to time we enjoy highlighting the efforts of our professional peers as they bring great ideas in marketing or design or communication to the general public. Today we look at a recent publication by The Project Management Group, who specialize in email and direct mail campaigns. They have e-published a PDF entitled “10 Best Practices for Online Fundraising” that really includes a bonus eleventh practice for your efforts to register online. Your registration includes the opportunity to join PMG’s email list. You also will be registered for the drawing for the free iPad. As the chances of my winning the iPad decrease as readers register, I would like to introduce a couple of the points here that the staff at MKCREATIVE were especially drawn to share with our readers.

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Popularity: 3% | Category Marketing, Media Review, Web and Print | | 1 Comments

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Astroturf Movements Concern Politics And Marketing – And Can Be Disasterous For Both

astro turf Astroturf Movements Concern Politics And Marketing   And Can Be Disasterous For Both

Astroturfing Needs No Roots, But It Gets Well 'Watered'

The notion of ‘grass-roots‘ as associated with popular movements or opinions came into the American lexicon at the turn of the twentieth century. The, er, ‘grass roots’ of the term, according to Answers.com came a generation earlier and specific to gold mining. At its inception as a mining term, it meant the soil close to the surface and easiest to reach. As a political and marketing term, on the other hand, it meant the deep sentiments of the population on specific issues and the politician’s need to dig in and find what the constituents wanted or needed. Marketing experts picked up on the term and its political heritage in the 1970s as an explanation for products that became popular more by word-of-mouth than by the efforts of the madmen of Madison Avenue. And since at least the so-called “Republican Revolution” of 1994 the two arenas have worked together to speak of grass-roots political movements of voters who rally themselves behind causes and then influence the professional politicians. Most recently, though, numerous sources in both politics and marketing argue that many so-called grass-roots movements are really artificially (or at least ‘externally’) energized small groups who seem bigger than they are because an unnamed source magnifies their voice. The term for this phenomenon is, of course, Astroturfing. (more…)

Popularity: 4% | Category Media Review, National/International, News and Current Affairs, Politics, Web and Print | | Comments Off

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#Philanthropy: Baltimore’s Long Tradition Of Civic Philanthropy Unbroken By Great Recession

PHOTO 5 BALTIMORE SKYLINE 150x1501 #Philanthropy: Baltimores Long Tradition Of Civic Philanthropy Unbroken By Great Recession

Baltimore likes to call itself the 'City of Firsts,' which has given it a proud heritage of innovation, civic uplift, and educational creativity. The city has struggled, like so many others on the eastern seaboard and in the upper midwest, with declining industrialization and population shifts to exurbs and to the Sun Belt. And yet, perhaps for the same reasons that such cities have endured such flight, Baltimore has not been ravaged by the housing bubble and Wall Street bailout that have so gravely weakened the economy generally and boom towns in places like Florida and Nevada specifically. One of the striking things about Baltimore, in good times and bad, is its long and deep tradition of civic philanthropy that goes back into nineteenth-century industrialism and continues in twenty-first century online and knowledge-based communities. We would like to celebrate that tradition today.The Peabody Library

Though not a native of the area, George Peabody spent a good deal of his business life in Baltimore, and he showed his appreciation by giving some of his largest philanthropic grants (in money, properties, and educational resources). In his book “All The Money In The World” (Random House, 2007) has this to say about George Peabody: “Even before the Carnegies and Rockefellers became philanthropic legends, there was George Peabody, considered to be the father of modern philanthropy.” Peabody made his wealth in dry goods and cotton at the turn of the nineteenth century, then used that capital to finance railroads in the US and Britain in the middle of that century. He gave the buildings, library, and resources to found the Peabody Library and Musical Institute at Johns Hopkins University, for example. And he sought to improve housing for the working classes around the harbor, whose labor he needed for his overseas shipping interests.

A generation later Johns Hopkins used his fortune made in groceries and dry goods, and then (like Peabody) with the railroads to ensure the foundation of a university that bears his name. His Quaker roots instilled in him a philanthropy based on religious morality, a foundation his father gave him by doing such things as freeing his slaves and asking Johns and his siblings to help work the family farm until debts could be paid.

That tradition of philanthropy in and to Baltimore by the titans of finance carries on today, with the likes of George Soros, about whom we reported earlier this week. Soros’s donations to the Open Society Institute in Baltimore have been in the many millions of dollars and are likely to continue beyond his lifetime. But while the big-splash – nay, gargantuan-splash – donations get the lion’s share of attention, Baltimore has a strong new tradition of micro-donations and giving circles that do not get the attention they deserve.

Paul Sturm recently shined a spotlight on the modern spin to the tradition for BMoreMedia.com:

If manufacturing is the muscle that historically propelled Baltimore’s economy, with higher education providing the brains, then the nonprofit sector –particularly the neighborhood and community-based organizations often operating on a shoestring — has earned its place as the city’s heart and soul. Baltimore and its surrounding region are blessed with an abundance of organizations that make a difference every day in the quality of community living.

Over 10,000 non-profit organizations are registered in the greater Baltimore region, and they employ over 85,500 people, who in turn help tens of thousands with a multiplier effect that is the envy of Austan Goolsbee. Sturm spoke with those who work in the educational, housing, greening, lending/finance, and conflict-resolution sectors, and they all stress not just the breadth of benefits such organizations bring to the city, but the fact that such mega-philanthropic organizations like the Annie E. Casey Foundation and the Open Society Institute are based in Baltimore, which act as magnets for other such organizations.

The most recent development, though, is the ‘giving circle’ type of organization that draws like-minded, but not wealthy, micro-philanthropists to pool their contributions and use social media to broaden their reach at almost no cost. Lionel Foster at UrbaniteBaltimore.com ran a story on The Baltimore Women’s Giving Circle at the end of 2007, which is part of a movement that really picked up steam at the turn of the millennium.

The rapid growth of giving circles—most were founded since 2000—may be due to the fact that they allow different combinations of cultures, institutions, and motivations to complement each other. In many instances, giving circles are one of many charitable investment tools offered by a local community foundation. Charitable foundations take their cues from nineteenth-century industrialists like Andrew Carnegie, who was among the first to found one: They have a board of directors and manage large sums of money, which they distribute in the form of grants. Private foundations do not solicit funds themselves; instead, they distribute money on behalf of a person, family, or corporation. Community foundations are trusted with the cash and assets, donated within a person’s lifetime or as part of the estate, of multiple donors to fund projects within a particular geographic area.

Such circles raise thousands, not millions, of dollars, but they can target that money in a wonderfully efficient manner. Moreover, they bring people together who might not otherwise interact, which strengthens the social fabric of the city and keeps people involved in the long-term issues that concern everyone.

Baltimore’s strong tradition of philanthropy is 150 years young, and it has evolved as the city’s inhabitants and their challenges have evolved. Though the image of Baltimore has been tarnished by drugs and crime (real and as relayed by shows like “The Wire”) over the last generation or so, the foundations for regeneration are strong and the renaissance of the city is being driven by activists with deep and not-so-deep pockets. But they all seem to share a first heart-and-soul desire to keep it Charm City.

 #Philanthropy: Baltimores Long Tradition Of Civic Philanthropy Unbroken By Great Recession

Popularity: 2% | Category Affordable Housing, Banking & Finance, Community, Grants and Funding, Greening, Local/Maryland, Nonprofit, Revitalization | | Comments Off

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