Can An Animation Animate Donors To Help ‘Tarla’ Get An Education?
“A Girl Story is a unique donation-based film that brings to life the experience of many underprivileged girls in India. This particular story is told through the eyes of Tarla, a young girl who simply wants to go to school and receive an education. Our project’s goals are to raise awareness about the challenges that girls like Tarla face, and to drive donations for the nonprofit group Project Nanhi Kali.”
Not only is the effort unique, it has caused a bit of a stir among both the online non-profit and blogging communities, as well as among web/video designers. The idea is that as donations flow to the Nanhi Kali project to encourage education among poor girls of India, the video(s) change to relate the story of the composite character, Tarla. The question at hand is some form of “Will it work?”
Popularity: unranked | Category Education: General, Marketing, Nonprofit, Web and Print | | View Comments
Written by: Christopher Gardner, Ph. D
Ten Steps On The Road To ‘Presentation Zen’
The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the opportunity to turn the staid lecture (from Lectio, ‘to read’) into a multi-media extravaganza of bullet points and pie charts and popping 15-point stars. And many of us have been suffering through them ever since. Perhaps the greatest problem with Powerpoint or Apple’s Keynote is just how easy it is to bring something together that seems pretty catchy to the person who has to give the presentation. Ease-of-use is hardly a drawback to software, but it can be a drawback to those in your audience 15 rows back who does not share the same enthusiasm for the small yellow print on the blue background.
To be sure, some presenters are masters of the technology – which is to say, masters as presenting their materials, with Keynote or Powerpoint adding enough to keep the mind focused, not flogged. And watching some great presenters is a wonderful way to pick up the skills required to prepare your own materials (Please Note: I have yet to say ‘prepare your Powerpoint/Keynote’). Though, as at least one cheeky academic posted, sometimes seeing the greats present their materials makes us mere mortals too ‘stupid’ to deal with the less-than-stellar business report or academic paper.
Popularity: unranked | Category Education: General, Marketing, Technology, Web and Print | | View Comments
Written by: Christopher Gardner, Ph. D
Baltimore’s ‘Parks And People’ Plans Organizing Efforts for Block Projects
We wanted to remind you of an informative and important meeting sponsored by Baltimore‘s Parks and People Foundation this May 13th. We tweeted the event a day or so ago, but it is worth a posting here as well. The Parks and People Foundation has been hosting a series of meetings and workshops entitled ‘Community Greens Workshop Series’ meant to get folks engaged at the local and neighborhood level to restore and upkeep green areas and small parks. The meeting on the thirteenth concerns the efforts needed to make such engagement practical and profitable for the community. It is being held at Monroe Street United Methodist Church
400 S. Monroe St., Baltimore City .
Want to do more in your neighborhood but don’t know where to begin? Learn tips for organizing your block project, generating volunteers, and building leadership. Come with questions! Please RSVP to Sarah at 410-448-5662 x128
The keynote speaker is Ellen Burke, Partner at City Life Historic Properties, LLC. She is also Vice President for the Baltimore Community Developers Association and honored as one of Maryland’s Top 100 Women in business and philanthropic concerns. She will be discussing some of the tools of communication and community organizing.
She will be joined by Kate Herrod, Director of Community Greens, who will be discussing the value of such projects as alley gating and greening. Baltimore City has a hidden treasure of small green spaces and urban micro-parks (my term). These tend to be off the city administration’s radar (especially during a recession), but are a life-affirming quality in their neighborhoods. Ms. Herrod will offer advice on keeping them green and the community engaged in their upkeep.
Once inspired by what you learn at the workshop, or if you are already inspired but can not make it on the 13th, be sure to check out their Calendar of Events and follow the Foundation on Twitter. MKCREATIVE already follows their good works, and we hope to see you at one of their May meetings.

Popularity: unranked | Category Community, Education: General, Greening, Local/Maryland, Revitalization | | View Comments
Written by: Christopher Gardner, Ph. D
Prepare And Refine Your Organization’s ‘Elevator Pitch’
Economic news runs hot-and-cold. Social media keep us informed with beeps and dings we start to hear in our sleep. Those in need are, unfortunately, growing as the Great Recession has hit different economic sectors differently. Donors still want to give, although perhaps not with the open-ended resources they believed they had. And everyone’s time seems limited. Which is why when you have a chance to pitch your philanthropic organization‘s opportunity or plan to donors, you need to be quick, concise, and clear. Which is why the great ‘Elevator Pitch’ never goes out of style (at least until we build personal pneumatic tubes to whisk us around our business spaces). The good folks at “The Chronicle of Philanthropy” have collected a series of such pitches for us to see what works, what does not, and what we need to do with ours.
Popularity: unranked | Category Community, Education: General, Marketing, Nonprofit | | View Comments
Written by: Christopher Gardner, Ph. D
Baltimore Hosting A Number of Homeownership & Greening Events

The approach of Tax Day can cloud memories of other opportunities, so we wanted to post reminders of a number of upcoming events for the greening of Our Fair City. First off, please do not forget the fun we will have at Druid Hill Park this Saturday, 17 April, from 12:pm to 6:pm. EcoFest hosted by the Baltimore GreenWorks and a myriad of local vendors and greening organizations. The weather prognosis looks good for the weekend, and what a great way to wash away memories of sweating over your 1040?
Popularity: 1% | Category Affordable Housing, Community, Conference/Congress, Education: General, Greening, Local/Maryland, Politics | | View Comments
Written by: Christopher Gardner, Ph. D
Upcoming Greening Events in Baltimore To Highlight Sustainability Successes
On our entry for 25 March we touted some notable greening projects in New York City, including Annie Novak’s rooftop farm. We also noted opportunities for Baltimore’s citizens to get involved in similar projects. Today we follow on with that call-to-action to draw your attention to a couple of festivals and conferences meant to inspire and educate the Baltimore community to strive for environmental and economic sustainability. We also want to offer kudos to Towson University’s students, staff, and faculty who recycled 140 tons of materials in the fourth annual “RecycleMania” competition held among Maryland’s institutions of higher learning. They far exceeded their goal of 120 tons, itself an expansion over the 114 tons recycled last year. And they did so despite those crippling blizzards in February smack dab in the middle of the competition. (Cue sappy music) Of course, Maryland’s citizenry and environment are the big winners, as schools across the state competed in the 10-week competition.
Popularity: unranked | Category Automobiles, Climate Change, Community, Conference/Congress, Education: General, Greening, Local/Maryland, Nonprofit, Politics, Sustainability | | View Comments
Written by: Christopher Gardner, Ph. D
A Primer on Social Media – Chapter One: Getting Started (And Why)

Getting started with the use of social media can be a daunting task. There are blogs, Twitter accounts, GoogleBuzz!, instant-messaging tools by the dozens, Facebook… The list goes on-and-on, and it will only continue to lengthen for the foreseeable future. All that access to information can be overwhelming. We at MKCREATIVE will post some ideas and suggestions over the next few weeks that might help calm fears and perhaps clarify some misconceptions about social media and online networking. For today’s entry, we wanted to touch on the ‘concepts’ of social networking and how to get involved, as well as why. In later postings we will turn to software and ‘work habits’ that we have found useful, and you might too.
Popularity: unranked | Category Community, Education: General, Tweets | | View Comments
Written by: Christopher Gardner, Ph. D
Education Resources And Analyses In The Context of The Great Recession
Education is a stunningly inefficient human endeavor. A teacher might invest hours of time on a student only to discover that the student’s family situation is too unstable to allow any of the teacher’s influence to stick after the school bell rings. Or the teacher might get dispirited about students’ indifferent reactions to a story, only to discover that a couple of those students recall the story years later and are inspired to write great novels or, better still, become teachers themselves. Or (an irony I have myself experienced) a ‘bad’ teacher might spur a child to believe she could do better if the roles were reversed, so she strives to reverse the roles. Unlike so many other aspects of our economic and social environment, the links of cause-and-effect are tenuous indeed when discussing the ‘value’ or ‘success’ of education.
Nevertheless, we must not give up on the ideal that everyone should have opportunity for a good education to help them strive for what they might choose to strive for. And we must continue to study how better to reform, adjust, and align the educational systems we have. As with environmental and housing issues so important to MKCREATIVE, we are pleased to pass on the word when private and public concerns combine to improve the educational environment of our communities. Today’s example is the Bill and Melinda Gates Foundation‘s report “PRIMARY SOURCES: America’s Teachers on America’s Schools,” a project done with Scholastic and recently published online.
Popularity: unranked | Category Education: General, Education: Technology, Grants and Funding | | View Comments
Written by: Christopher Gardner, Ph. D




