MKCREATIVEPhilosophy
our+mission
Things That Matter //
MKCREATIVE is a full-service graphic design studio supporting for-profit social enterprises, “good citizen” corporations, and nonprofit organizations that provide community-enhancing services or products. Our mission is to help our clients create positive change through the strategic use of graphic design, marketing and public relations.
For these under-served markets quality design too often means high-priced services. Whatever your project—logo design, promotional tees, complex Web-based tools, or video production—MKCREATIVE has an ongoing commitment to the highest quality product and best services appropriate for your budget.
We employ a full range of methodologies including the more traditional strategic marketing, as well as newer marketing philosophies like permission-based marketing—whatever best fits your organization’s needs.
And we work with our clients collaboratively. We’ll provide you with the expertise you want and work with you (and within your budget) to create the positive changes you’re looking for—whether those are revenue changes, or social changes (or both!).
As a full-service agency, we have created strategic partnerships with other highly talented and qualified professionals so that all your marketing needs can be handled under “one roof” and with “one team.” Whether it’s market research and strategic planning; public relations and event planning; or graphic and web design, we have the resources to help you achieve your goals.
How We Do It
MKCREATIVE has developed a successful production model that we use for all our design projects. The 3D Process defines your project based on three consecutive project phases: Discovery, Design, and Delivery.
Discovery Phase
Discovery begins with a discussion to define the project objectives. This discussion identifies the audience or user, best tools, budget range, and delivery date.
Based on the discussion MKCREATIVE does appropriate research and develops a detailed budget and production calendar, which is submitted for approval.
Design Phase
Following approval of the budget and plan developed in the discovery phase, MKCREATIVE gets busy giving form to ideas. The initial designs are presented for review, MKCREATIVE makes note of all comments and refines the ideas and design direction. Following revision and improvement, the final designs are presented for approval.
Delivery Phase
Once the design phase is completed, production files are prepared according to your output vendor’s specifications. When these files are handed over, MKCREATIVE continues working with your vendor, doing quality checks on the output and finishing.