Hi there. My name is Megan. I’m a creative looking for a role in the football industry. My background in psychology allows me to put myself in other people’s shoes to understand their needs and wants, and then communicate it effectively with the right people. My passions include football, social media, and fashion, and I love to combine them where I can.
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Take a look at some of my recent projects.
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COPA90 asked the Beat The Bias cohort to curate our take on the future of the women’s game. Presenting us with topics that came to light in the WFB evolution programme, but are yet to be commonplace in the wider conversation around the women’s game. They wanted us to create a physical and digital zine to be presented at an EA Sports FC event.
End-to-end production of the zine. It was decided that the zine should be split into 5 comprehensive chapters, that altogether covered a global perspective of the women’s game. These were:
An Ode To Today (stratospheric growth in 2022)
It’s Own Game (a unique on pitch identity)
With It’s Own Culture (community building the game up)
With It’s Own Opportunities (setting up a bright future)
With It’s Own Future To Write (ten years from now)
Deep dive into research topics for chapters
Insight source mapping and production of research stimulus.
Write up of conclusions.
Research into page layout inspirations.
Brief and collaborate with designer on page layout designs.
Brainstorm chapter and overall titles.
Create pathways from physical to digital zine and how to incorporate interactions and create longevity.
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The zine was showcased at an EA Sports summit, with over 300 copies distributed to guests as part of their experience, including high-profile individuals (eg players, content creators, agents).
Utilise abundance of talent available at EA Sports summit to create content for COPA90 social channels, using themes of the zine to direct questions, and showcase the zine and FIFA23 game where possible.
A 20 minute interview with individual talent (Kelly Smith) with questions derived from the topics in the zine.
Vox pops of red carpet talent with culturally relevant questions.
Stories takeover on COPA90 Instagram channel.
All content to be curated in a way that is easily able to be cut down and used across different social channels, to gain maximum usage of opportunity.
Research into talent provided for long form interview (Kelly Smith).
Curate questions tailored to her career and linked to the zine topics.
Insight source mapping into talent available on red carpet.
Research into trending and culturally relevant topics.
Curation of short answer style questions.
Research into logistics and identifying layout of physical area provided for interviews, and how the space can be best utilised.
Collaborate with internal stakeholders holders to create coverage plan and discuss delegation of roles during the event.
Footage was recorded and sent back to individuals with access to the IG channel, with ideas for how it could be used and how to produce high story interactions to gain traction and improve insights, eg question sticker box “guess which Lioness we will be interviewing?”
Red Carpet Vox Pops
These were compromised of two priority questions (“Have you played FIFA23 yet?” and “Fit check” questions) and a follow up question depending on the answer. The rest of the questions were split into 3 categories and only asked if there was sufficient time:
FIFA23 eg. Favourite FIFA song?
Summit eg. Can you describe how special of a night this is to you?
Quickfire eg. show you are bingeing right now?
Kelly Smith Interview
It was decided that this was best split into 5 sections, each containing different style and topics of questions.
Kelly’s career (7.5 mins) eg. What is your favourite goal you have scored in your career (eg scoring from corner against Chelsea)? Do you think you could recreate it on FIFA?
Predictions (5 mins) eg. Golden boot winner? Strictly come dancing winner?
Build your perfect footballer (4 mins) Choose one player for each category eg. Pace, dribbling, finishing etc.
Quick fire questions (1 min) eg. Score own goal or miss a penalty? Ability to fly or read minds?
Presentation of zine and relevant questions (2.5 mins) eg. Ebony Salmon was one of our players to watch in 2032. Who do you think could be the next Sam Kerr?
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Propose a way to objectify and commemorate Hackney Women’s FC 35th anniversary, in a way that is also cost effective to the club.
A wearable t shirt tailored to the club history, that can be sold to club members and showcased during the 35th anniversary party.
Hackney Women’s FC
Research into history of club.
Redesign of badge in a relative way (80’s graffiti hip hop style).
Inclusion of remembrance of HWFC member who recently passed away.
Research into best value for money printing places.
Iconography across front of shirt representing different parts of the club culture.
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T shirts were bought for £10 each, and sold for £15, with a total quantity of 50 sold, resulting in a profit for the club.
Addition of HWFC iconic chant.
Logo reinvention in 80s graffiti style.
Commemoration of Wendy Lewis (HWFC member who passed) and 35th anniversary in football shirt name and number style.
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Rejuvenate, rebrand and bring Hackney Women’s FC social profiles (with particular emphasis on Instagram) up to date to attract new players and sponsors.
Use the history of HWFC as USP and showcase this through storytelling on Instagram. Create structured content schedule for future individuals in the role to follow.
Hackney Women’s FC
Deep dive into HWFC Instagram insights to see which content performs best currently.
Research competitors (ie. Opposition teams) Instagramprofiles to identify HWFC USP.
Plan content to include different types of posts, eg matchday graphics, weekend scores, throwback pictures etc.
Schedule content using insights to understand when followers are most active to ensure highest engagement.
Create plan for community engagement to createtraction and profile visitors.
Long term plan to utilise paid ads to attract players, coaches and sponsors to the club.
Increase in reach by 100%, followers grown from around 600 to 1.5k, and over 75 new players resulting in a creation of a new beginners team. Addition of sponsors resulted in the prodcution of a new home kit, tracksuits and bags for all members,with no expense to HWFC.
Reels showcasing both the on and off field personalities of HWFC, using current trending audios to create authentic increased reach.
Different matchday graphics for special occasions (eg. Cup finals)
Consistent matchday graphics that stand out from the rest of the assets for ease of identity when first arriving on the page.
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Create buzz and reach around the online kit launch for Hackney Women’s FC new kit, in partnership with sponsors WeAreFearless.
Showcase the new kit by using photography from the specialised photoshoot, along with individual players stories to tell the Hackney Women’s FC history and help to understand the meaning behind the design choices.
Hackney Women’s FC & WeAreFearless
Create briefs for players involved in the photoshoot.
Orchestrate photoshoot and help to shoot BTS content on the day.
Influencer and business outreach to see who wants to come onboard and help spread the message.
Conduct interviews and create briefs for media outlets.
Plan social content include photography selection and copy.
Launch kit online and create buzz.
Exceeding expectations, the launched reached thousands online, reaching news outlets and resulting in contact from BBC, ITV and Sky Sports News, with features on their website and TV.