Megan Kapadia
(she/her)
Creative Portfolio
Megan kapadia
Welcome to my portfolio
Hi there. My name is Megan. I’m a creative looking for a role in the football industry. My background in psychology allows me to put myself in other people’s shoes to understand their needs and wants, and then communicate it effectively with the right people. My passions include football, social media, and fashion, and I love to combine them where I can.
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Megan kapadia
Take a look at some of my recent projects.
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Project 1
Brief
Idea
COPA90 asked the Beat The Bias cohort to curate our take on the future of the women’s game. Presenting us with topics that came to light in the WFB evolution programme, but are yet to be commonplace in the wider conversation around the women’s game. They wanted us to create a physical and digital zine to be presented at an EA Sports FC event.
End-to-end production of the zine. It was decided that the zine should be split into 5 comprehensive chapters, that altogether covered a global perspective of the women’s game. These were:
Client:
EA Sports
Megan kapadia
Process
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Outcome
The zine was showcased at an EA Sports summit, with over 300 copies distributed to guests as part of their experience, including high-profile individuals (eg players, content creators, agents).
Front cover
Chapter 2
Chapter 2
Megan kapadia
A full copy of the online zine can be found here:
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Project 2
Brief
Utilise abundance of talent available at EA Sports summit to create content for COPA90 social channels, using themes of the zine to direct questions, and showcase the zine and FIFA23 game where possible.
Megan kapadia
Client:
COPA90
Idea
All content to be curated in a way that is easily able to be cut down and used across different social channels, to gain maximum usage of opportunity.
Process
Outcome
Story Takeover
Footage was recorded and sent back to individuals with access to the IG channel, with ideas for how it could be used and how to produce high story interactions to gain traction and improve insights, eg question sticker box “guess which Lioness we will be interviewing?”
Red Carpet Vox Pops
These were compromised of two priority questions (“Have you played FIFA23 yet?” and “Fit check” questions) and a follow up question depending on the answer. The rest of the questions were split into 3 categories and only asked if there was sufficient time:
Kelly Smith Interview
It was decided that this was best split into 5 sections, each containing different style and topics of questions.
Megan kapadia
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Project 3
Brief
Propose a way to objectify and commemorate Hackney Women’s FC 35th anniversary, in a way that is also cost effective to the club.
Idea
A wearable t shirt tailored to the club history, that can be sold to club members and showcased during the 35th anniversary party.
Client:
Hackney Women’s FC
Megan kapadia
Process
Iconography across front of shirt representing different parts of the club culture.
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Outcome
T shirts were bought for £10 each, and sold for £15, with a total quantity of 50 sold, resulting in a profit for the club.
Addition of HWFC iconic chant.
Logo reinvention in 80s graffiti style.
Commemoration of Wendy Lewis (HWFC member who passed) and 35th anniversary in football shirt name and number style.
Megan kapadia
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Project 4
Brief
Rejuvenate, rebrand and bring Hackney Women’s FC social profiles (with particular emphasis on Instagram) up to date to attract new players and sponsors.
Idea
Use the history of HWFC as USP and showcase this through storytelling on Instagram. Create structured content schedule for future individuals in the role to follow.
Client:
Hackney Women’s FC
Megan kapadia
Process
Outcome
Increase in reach by 100%, followers grown from around 600 to 1.5k, and over 75 new players resulting in a creation of a new beginners team. Addition of sponsors resulted in the prodcution of a new home kit, tracksuits and bags for all members,with no expense to HWFC.
Reels showcasing both the on and off field personalities of HWFC, using current trending audios to create authentic increased reach.
For more examples please visit:
Megan kapadia
Different matchday graphics for special occasions (eg. Cup finals)
Consistent matchday graphics that stand out from the rest of the assets for ease of identity when first arriving on the page.
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Project 5
Brief
Create buzz and reach around the online kit launch for Hackney Women’s FC new kit, in partnership with sponsors WeAreFearless.
Idea
Showcase the new kit by using photography from the specialised photoshoot, along with individual players stories to tell the Hackney Women’s FC history and help to understand the meaning behind the design choices.
Client:
Hackney Women’s FC & WeAreFearless
Megan kapadia
Process
Outcome
Exceeding expectations, the launched reached thousands online, reaching news outlets and resulting in contact from BBC, ITV and Sky Sports News, with features on their website and TV.
Examples of final selections from the photoshoot.
ITV News and Sky Sports News features.
Megan kapadia
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Megan kapadia
Work
with me.
megankapadia1@gmail.com
07456905468
London, N1
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